Valuation
Trading comparables
| EV · €m | EV / Revenue | EV / EBITDA | |
|---|---|---|---|
| Peer A | 2,140 | 4.1x | 18.2x |
| Peer B | 980 | 3.4x | 15.9x |
| Peer C | 3,610 | 5.2x | 21.0x |
| Median | 4.1x | 18.2x |
Implied value range · €m
- 1Filings and market data; calendarised to December.
Use cases / Valuations and modelling
Screen the comps, build the DCF, stress the assumptions and put the football field on a slide. In a spreadsheet you can open in Excel, with every input traced to its source.
01workstream
The peer set as a table with its sources, multiples as calculated columns under your calendarisation and screening rules. Change the set and the medians, and the field, follow.
Valuation
| EV · €m | EV / Revenue | EV / EBITDA | |
|---|---|---|---|
| Peer A | 2,140 | 4.1x | 18.2x |
| Peer B | 980 | 3.4x | 15.9x |
| Peer C | 3,610 | 5.2x | 21.0x |
| Median | 4.1x | 18.2x |
Implied value range · €m
02workstream
The model in an Excel-compatible workbook connected to the inputs: forecast drivers, WACC, terminal value, all as formulas you can read. Checks catch what does not tie.
Model · Excel-compatible
Market = Seats × Price per seat
| Seats | Price / seat | Market | |
|---|---|---|---|
| Germany · 250+ | 15.6M | $107 | $1.67B |
| Germany · 50–249 | 4.3M | $168 | $0.72B |
| France · 250+ | 8.5M | $104 | $0.89B |
Firms of 10–49 people buy a flat plan, so their rows use Customers × Plan price instead.
03workstream
The questions for management, drafted from the model and pinned to the cells they concern. Answers land as insights, so the model's caveats are on the record.
Conclusions · pinned to their evidence
Firms of 250+ people are 55% of the market.
$4.2B of $7.5B, 2024
Adoption is a proxy: read the split, not the level.
Southern Europe added the most since 2021.
+$0.40B, ahead of DACH at +$0.37B
Every assumption, audited
Every assumption in a model has an origin: the table it was derived from, the method that derived it, the document the table cites. All of it is on the record, so the question in the room has an answer, and so does the same question a year later.
Every assumption · audited
| Assumption | Value | How it was derived | Source |
|---|---|---|---|
| Adoption | 89.1% | Average of the 2023 and 2025 surveys | Eurostat |
| Price per seat | $107 | Vendor band price × price level | Vendr, Eurostat |
| Employed | 17.5M | As published | Eurostat |
The deliverable
The deck and the report still come out, in your house style. But the client can also join the workspace as a guest: read the pages, open the models, see every source, and ask the next question through their own assistant, with the data and the reasoning already there. Out as files, too: the valuation deck.
Shared with the client deal team
By region, 2024 · USD billions
What does that look like for mid-sized firms in Spain?
$0.24B in 2024: 23,000 firms of 50–249 people, 1.8 million seats at $134 a seat.
From the same model · Eurostat · Vendr
Where the work lives
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