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Use cases / Valuations and modelling

Valuations and modelling

Screen the comps, build the DCF, stress the assumptions and put the football field on a slide. In a spreadsheet you can open in Excel, with every input traced to its source.

Sourced
Every multiple and every input cites its filing.
Stressable
Scenarios as named assumptions, side by side.
Excel-native
Your template, your formulas, opened anywhere.
Current
Refresh the peer set and the field redraws.

01workstream

Comps screening

The peer set as a table with its sources, multiples as calculated columns under your calendarisation and screening rules. Change the set and the medians, and the field, follow.

  • Trading and transaction comps with their filings cited
  • Calendarisation and outlier rules stated once
  • The football field drawn from the table

Valuation

Trading comparables

EV · €mEV / RevenueEV / EBITDA
Peer A2,1404.1x18.2x
Peer B9803.4x15.9x
Peer C3,6105.2x21.0x
Median4.1x18.2x

Implied value range · €m

Trading comps
Transactions
DCF
  1. 1Filings and market data; calendarised to December.

02workstream

DCF build

The model in an Excel-compatible workbook connected to the inputs: forecast drivers, WACC, terminal value, all as formulas you can read. Checks catch what does not tie.

  • Formulas as written, in your template
  • Checks on the balance and the bridge
  • Sensitivities as scenarios, not copied tabs

Model · Excel-compatible

The market, country by country

Market = Seats × Price per seat

SeatsPrice / seatMarket
Germany · 250+15.6M$107$1.67B
Germany · 50–2494.3M$168$0.72B
France · 250+8.5M$104$0.89B

Firms of 10–49 people buy a flat plan, so their rows use Customers × Plan price instead.

Total matches the finest grainRefreshes when its inputs do

03workstream

Valuation Q&A

The questions for management, drafted from the model and pinned to the cells they concern. Answers land as insights, so the model's caveats are on the record.

  • Each question linked to the cell it concerns
  • Answers recorded with their evidence
  • Open points visible until closed

Conclusions · pinned to their evidence

Firms of 250+ people are 55% of the market.

$4.2B of $7.5B, 2024

Adoption is a proxy: read the split, not the level.

Confirmed

Southern Europe added the most since 2021.

+$0.40B, ahead of DACH at +$0.37B

Re-check · the model changed since

Every assumption, audited

Where did that number come from?

Every assumption in a model has an origin: the table it was derived from, the method that derived it, the document the table cites. All of it is on the record, so the question in the room has an answer, and so does the same question a year later.

  • The method that derived a figure is stored with the figure
  • A confidence on every input, stated where it is a proxy or an estimate
  • Change a source and see everything it touches before you do

Every assumption · audited

What $1.67B rests on

AssumptionValueHow it was derivedSource
Adoption89.1%Average of the 2023 and 2025 surveysEurostat
Price per seat$107Vendor band price × price levelVendr, Eurostat
Employed17.5MAs publishedEurostat
Three of three traced to a documentConfidence stated where it is a proxy

The deliverable

Hand over the workspace, not a file.

The deck and the report still come out, in your house style. But the client can also join the workspace as a guest: read the pages, open the models, see every source, and ask the next question through their own assistant, with the data and the reasoning already there. Out as files, too: the valuation deck.

  • Guests read the pages, the models and the sources
  • Their assistant answers the next question from the same data
  • The deck and the report link back to the workspace

Shared with the client deal team

How big is the market, and where is it?

$7.5B1
HR-software market, 2024
55%2
in firms of 250+ people
+5.7%3
a year since 2021

By region, 2024 · USD billions

DACH2.9
Western2.1
Southern1.8
CEE0.4
Nordics0.3
  1. 1Eurostat business statistics and ICT survey; vendor list prices and purchase benchmarks.
  2. 2Bottom-up by size band. Adoption is a proxy: read the split, not the level.
  3. 3Prices held at today's list, so growth is all volume.
MRClient · Partner

What does that look like for mid-sized firms in Spain?

$0.24B in 2024: 23,000 firms of 50–249 people, 1.8 million seats at $134 a seat.

From the same model · Eurostat · Vendr

Where the work lives

A chat forgets. A workbook is alone. A workspace compounds.

A chatA spreadsheet agentaqmen
The dataPasted in, gone afterIn the workbook, from whereverTables with their sources, versioned
An assumption's originIn the transcriptIn a cell commentMethod, table and document, on the record
When a number changesAsk againFix the workbookEverything downstream is flagged
Who works on itOne personOne person, one fileThe team, and the client as a guest
The deliverableA messageA workbook and a deckA workspace to ask questions of, plus the deck
Next quarterFrom zeroFrom the last fileFrom everything already there

Built on

MCP first

Any assistant that speaks MCP works here. Bring the one you already pay for; we do not sell you an agent.

Open skills

The step-by-step practice is an open repository you can read, fork and improve.

Your tools, not our cage

Excel-compatible models, decks in your style, SQL if you want it. The right tool for each job.

Confidential

Private to your organization, never used to train models.

Run it in the app, or hand it to your assistant with the aqmen skills: one for every step, scope to delivery.

The aqmen skills →

Book a demo

Decisions deserve a backbone.

See it on a live question. Yours, if you like. Invitations follow the same day.